Evaluation 2; Target Audience

After having done our questionnaire we knew that our target audience would be a white female, aged between 14 - 25. And our questionnaire showed that comedies were the most popular genre but as a group we decided to do a drama because a comedy is quite hard to get right. A lot of the time they fail and we didn’t want to risk that. Also we wanted to discuss teenage issues that a lot of teens are going through and as teenagers ourselves we felt like we could relate to our target audience. The internet is the most common way of watching movies from our target audience so we would advertise it on YouTube and other sources on the internet and streaming the movie via Netflix.
We would release the film in the winter because the questionnaire showed that people preferred watching films in the winter, not the summer. And the internet would be the main advertising area, we could put adverts on facebook as most teenagers are using that nowadays, YouTube, also a very popular site with teenagers and other pages.
As much as we wanted to, and our target audience wanted us to, we could not use a famous, established actor because of our low budget. So instead we looked for talent among young actors who once the film is released are seen as established good actors.